Case Study: Engaging veterans with IAVA's cutting-edge "The Rucksack" force.com site (VIDEO)

Sam Dorman, a Web of Change anchor, is one of the social change sector's go-to leaders helping organizations skillfully navigate the waters of technology and engagement.  Sam provides technology leadership to increase an organization's capacity and expertise, helping organizations develop innovative strategies and the cutting-edge implementations to implement them.


"I never guessed that setting foot in Dodger Stadium last July would have such an impact on my life."

-- Sherman Watson, Jr., IAVA Member Veteran who attended an event via The Rucksack website

 

One of the biggest goals that we in the Web of Change community pursue is harnessing technology to create meaningful engagement experiences for our members in the service of our larger missions.

I recently led a project for IAVA that rises to that challenge, and I’ve created a video tour to help share the story. It's IAVA’s "The Rucksack" force.com website, an innovative site that connects IAVA's veteran members with fun rewards like tickets and concerts as an entry way into deeper engagement. The project also features beautiful web and UX design by the talented folks at WOC's own Biro Creative.

WOCers especially might be interested in this email that IAVA sent out after the launch of the project. It's a moving letter from a member who was impacted by the experience of attending a baseball game with his fellow vets via The Rucksack, and getting more deeply involved with IAVA's programs:

[click on image to enlarge]

Below is the writeup and video from the NTEN site. Also check out the NTEN webinars about the project in April:

  • May 4: The first webinar features me, IAVA leadership, and WOCer Steve Andersen of the Salesforce Foundation, discussing how high-functioning organizations leverage technology like Salesforce CRM in pursuit of their mission. [Register here]
  • May 11: The second webinar includes IAVA, Biro and salesforce developer Etherios, as we break down how this project came together strategically and programmatically, even in 6 short weeks. [Register here]

You can also check out WOCer Gideon Rosenblatt’s writeup about the project as well.

Ok, read on and check out the video below. Looking forward to WOC 2011!

Sam


Behind the Scenes of IAVA’s Cutting-edge “The Rucksack”

Cross-posted from NTEN

 

I've had the good fortune to be involved in some great technology projects over the years, for some great causes.

"The Rucksack" -- a cutting-edge project that I led recently for the Iraq and Afghanistan Veterans of America (IAVA) – is an especially powerful example of an organization using technology in a strategic and transformative way.

The Rucksack website enables IAVA to efficiently run a massive member rewards program that benefits members and drives new membership. It's a force.com site, meaning it's built right on top of IAVA's Salesforce.com database, so it can leverage all of the power of the Salesforce platform.

Amazingly, we pulled off the project in 6 weeks from conception to launch.

To help share the story, I've put together a behind-the-scenes video tour of the Rucksack. It describes the project from more of a strategic perspective than a technical one. My hope is to help organizational leaders understand how -- when planned and executed right -- technology can help extend an organization's reach, support its staff, and further its mission.

 

 

In addition to the success stories mentioned in the tour, the statistics tell an equally impressive story. Those stats include:

  • Membership growth rate increase post-launch: 5X
  • New veteran members since launch: 38,413
  • New requests for corporate and organizational partnerships through Rucksack site: 73

 Confirmed Member chart

Of course, this project was only possible because of IAVA's dedication to continuously improving their systems and technology, a project we began more than a year earlier. That takes an ongoing commitment of time, energy, and resources in order to be successful.

Yet the payoffs can be immense. That fact is evident when IAVA's Daniel Atwood, their Director of Digital Engagement, describes the transformation they've experienced compared to when we began working together:

"Big picture, this has opened up a whole bunch of opportunities that we hadn't been able to imagine in the past, and now are quite literally driving the organization. It let us work more effectively and communicate with our members. It let us formalize business practices and processes that in the past were all over the place. It is taking us away from being reactive and using available tools, to proactively building the infrastructure we need to interact effectively with our members over the long term."

That pretty much says it all.

 

Comments

Add Your Comment
حراج's picture

haraj

thanks very much, This is a good site to spend time on

حراج الخليج
حراج

Anonymous's picture

No matter how fickle trends,

No matter how fickle trends, 2014 autum T station always not lack Karen Millen Outlet Plaid figure. The traditional color is still cause for joy, and minimalist black and white, eye-catching Karen Millen dresses orange and navy blue color was quiet even more refreshing. Plaid pattern Karen Millen Sale UK ancient timeless, many designers were given a completely new look.

Obat Stroke Herbal's picture

Kegunaan amazon Sebagai Obat

Kegunaan amazon Sebagai Obat Tradisional untuk Penyakit Stroke
Penyakit Stroke adalah penyakit pembuluh darah yang terjadi didalam otak seseorang. Banyak kendala yang jadi penyebab terjadinya kekacauan di dalam pembuluh darah pada otak manusia, diantaranya dikarnakan adanya penyumbatan pembuluh darah, mengakibatkan pasokan darah semakin turun sehingga mengakibatkan musnahnya sel-sel saraf didalam otak. Penyakit Stroke adalah penyebab tingkat kematian terbanyak nomor tiga di Negara bagian USA dan sebagian negara industri lainnya.
Jus Kulit Manggis Obat Penyakit Stroke merupakan solusi terkini serta satu-satunya di Asia Tenggara ataupun Dunia. amazon Plus Obat Stroke mampu menolong sebagai pencegahan atau proses penyembuhan penyakit stroke. Penyakit stroke terkait dengan terbatasnya proses pemulihan fungsi otak, namun menggunakan amazon Obat Alami Stroke ini akan membantu menyembuhkan dan menyempurnakan fungsi organ otak kembali, amazon Plus Obat Stroke dibuat dari bahan-bahan serta kandungan didalamnya sangat bagus serta dapat meregenerasi sel di dalam tubuh. Kulit manggis, madu dan bunga rosela yakni bahan yang terdapat didalam Jus Kulit Manggis Obat Herbal Alami Stroke. amazon Plus Obat Tradisional Stroke solusi terbaru untuk penyembuhan penyakit stroke.
Stroke Disembuhkan, Badanpun sehat berkat Obat Herbal amazon
amazon Obat Stroke dipercaya telah banyak memulihkan penderita penyakit stroke yang mungkin saja sudah belasan tahun dideritanya. Banyak cara lainnya untuk terhindar dari serangan stroke selain menggunakan Jus Kulit Manggis Obat Herbal Penyakit Stroke, yakni obesitas, daging, makanan kecil, serta mulailah perbanyak mengkonsumsi sayur-sayuranan, gandum serta makan makanan berserat tinggi yabng lain serta ikan segar.
Berikut adalah faktor resiko terjadinya stroke, ialah :
- Kendala Yang bisa perbaiki, seperti Merokok, Hiperlipidemia, Diabetes, Obesitas
- Kendala Yang tidak dimodifikasi, contohnya Komorbid, Stenosis arteri karotis, Usia lanjut, tekanan darah tinggi, gangguan pembekuan darah
Berikut ini merupakan kesaksian kesembuhan seusai mengkonsumsi amazon Plus Obat Herbal Alami Stroke :
Nama : Adel Kurniawati
Asal : Palangkaraya
Umur : 34 tahun
Profesi : Guru
Penyakit : Stroke
Saya pasien penderita stroke yang membuat aktivitas saya sangat terbatas. Semua pergelangan lumuh separuh, khususnya di pergelangan kaki. Setelah saya minum Jus Kulit Manggis Obat Tradisional Penyakit Stroke sebanyak enam botol selama sebulan pergelangan tangan saya sudah bisa digerakkan secara lentur dan luasr biasanya lagi saya bisa menyetir sendirian. Banyak terima kasih saya sampaikan buat sahabat saya yang sudah memperkenalkan saya kepada amazon Plus Obat Alami Stroke. Saya mengkonsumsi 30 ml sehari, yakni pagi & siang sesudah makan serta malam hari jelang tidur. Tunggu apalagi mulailah pola hidup sehat anda bersama Obat Herbal Stroke amazon.

Obat Herbal Stroke Alami dan Terpercaya
Obat Herbal Stroke Ampuh Amazon Plus
Obat Tradisional Stroke Alami
Obat Stroke Herbal Alami Amazon Plus
Pengobatan Stroke Alami
Obat Herbal Stroke yang Menakjubkan
Pengobatan Herbal Stroke Alami
Obat Herbal Stroke Alami
Pengobatan Alami Stroke dengan Herbal

Anonymous's picture

2014 spring and summer,

2014 spring and summer, elegant lines once again a Karen Millen Outlet become high-profile green color. From Stella McCartney, Akris then Michael Kors, the whole body is green Look debut show brand unusual. If you do not have Karen Millen dresses much grasp of the whole body green dress, the dresses with a green line single Karen Millen Sale UK is undoubtedly the most occasional choice.

Kamar Set Minimalis's picture

Kami Toko Mebel

Kami toko onlien menjual produk Mebel Jepara yang menawarkan produk Mebel Jepara Online Mulai dari Kursi Tamu dengan model Mebel Jepara Minimalis kami selalu menawarkan produk kami dengan Mebel Jepara Online yang tentunya tidak mengurangi kualitas dari produk Mebel Jepara yang kami tawarkan. Kami selalu berupaya dengan menawarkan produk produk Mebel Jati dengan desain terbaru, dikarenakan setiap produk Mebel Jati Jepara kami selalu terjaga kualitas dan pamornya. Kami juga mempunyai banyak produk galleri Kursi Tamu Jati asli produksi Furniture Jati dengan label beragam model Kursi Tamu Jati kami tawarkan secara Furniture jepara Online dengan kekuatan kontruksi pengrajin tentunya sangat kokoh. Kami juga mempunyai banyak katalog produk Meja Makan Minimalis asli desain Mebel Jepara dan anda juga dapat memilih warna di menu dan tak ketinggalan kami juga menawarnak produk yang dapat anda lihat katalog produknya disini Kamar Set juga bisa disini Kursi Tamu Mewah gebyok jepara Meja Makan Tempat Tidur Jati

Anonymous's picture

Hay, really great blog. I

Hay, really great blog. I think it is more informatics and useful site. All visitors are benefited to read this sit’s article. All article is Unique and relevant. I like this kind of blog. So I am ... festa infantil

momote's picture

health needs of adolescents

health needs of adolescents living with HIV to tools like cue cards that help providers counsel adolescents on contraception, these are the kinds of resources that inform, frame, and guide our work in the field
pusat crystal x jogja
efek samping pemakaian crystal x
distributor crystal x asli nasa

Lowongan Kerja BUMN's picture

psikotes

Wah informasinya bagus banget gan.
Ngomong2 bagi yang mau lulus tes lowongan kerja bumn coba dulu tes iq ini ya. thanks.

rick's picture

Nice share

Great idea to obtain engaging on the cutting edge.

ssc admit card

ibps recruitment

dunia remaja's picture

The above information is very

The above information is very interesting and very informative for all of us. I hope this blog can be fixed for future updates. Our blog dunia remaja present for my friend all in the present kata kata cinta latest to convey or reveal a love word in couple, we also provide kata kata bijak latest

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.

Platinum Sponsors




Change.com Salesforce Foundation Hollyhock

Gold Sponsors

Salsa Labs

Silver Sponsors

Care2 Wire Media Blue State Digital Agentic Firefly Partners Beaconfire

Bronze Sponsors

Advomatic Crowdtangle JacksonRiver Engaging Networks Sea Change Strategies ActionSprout Fission Strategy Organizer

supporting sponsors

Gott Advertising Center for Community Change