Shakespeare, the printing press and how we can invest humanity into online communications

Mark is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past ten years, he has led online efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International USA, the Christopher Reeve Paralysis Foundation and the International Campaign for Tibet. With a background in polling, focus groups, and communications strategy, Mark led the first-ever nationwide study of socially-engaged Internet users in 1999 -- a work still viewed as a benchmark in the field.


 
Maybe it’s the way the Internet has evolved in the social change and non-profit space, or maybe it has always happened this way when new tools (such as moveable type, printing presses) emerge. The line between tool builders and communicators gets fuzzy. And priorities get fuzzy.
 
William Shakespeare probably had no idea how to run a printing press. And the printing press guy had no idea how to write a sonnet. The writers wrote, and the printers printed.
 
But here we are with the Internet, and the tool-makers (the coders, the open source community, the graphic designers) are deeply engaged in communications, alongside the fundraisers, professional communicators, story-tellers, etc.
 
Is every fundraiser a good communicator? No.
 
Is it possible for a coder to be a great story-teller? Of course.
 
But in general, the tousle over who gets to drive communications (broadly defined) has produced the following:
  • Almost universal internal organizational friction, especially between fundraising, communications and web departments.
  • A tendency to over-hype (and overinvest in) the new, new thing, to the detriment of overall communications. There is almost always more to be gained by telling a better story than there is in tweaking your twitter strategy.
  • A resulting fragmentation in communications just at the time when there is a desperate need for unity and cohesion.
Perhaps more fundamentally, while people worry that the next organization down the road has more Facebook “likers,” it seems that fewer and fewer people are investing time in improving the craft of communications.
 
The Internet did not change the human heart.  It did not change basic human motivations and needs.  If you can’t do it unplugged, the Internet is only going to get in your way.
 
Communicating well, head to head, heart to heart, is hard.  Doing it in an ice-cold medium like the Internet is extremely hard.  Are we pushing ourselves, training ourselves as writers?  As story-tellers?  Are we gauging the emotional impact of our work?
 
It takes 10,000 hours of practice to master a craft.  What are you in the process of mastering?
 
For further reading:
 
Linchpin, by Seth Godin
Writing from the Inside Out, by Dennis Palumbo
Reveille for Radicals, by Saul Alinsky

 

Comments

Add Your Comment
Anonymous's picture

Step Up Height growth formula

Step Up Height growth formula not basically has been discovered to build the tallness for some people over the globe.

Anonymous's picture

Step Up Height growth formula

Step Up Height growth formula not basically has been discovered to build the tallness for some people over the globe.

Anonymous's picture

Step Up Height growth formula

Step Up Height growth formula not basically has been discovered to build the tallness for some people over the globe.

Anonymous's picture

Many women do not realize how

Many women do not realize how important their health as they are being created to become a housewife, Manfaat Crystal X so that the activity is almost dense making them pay little attention to the health of the female sex organs. Take your time to use crystal x-by taking care of your female organs, crystal x able to overcome all the problems that exist in your female sex organs Distributor Resmi Crystal X Asli NASA Yogyakarta

Anonymous's picture

You are looking for herbal

You are looking for herbal solutions to miss v? Distributor Crystal X Asli Nasa Jogjakarta capable of dealing with vaginal discharge, itching in miss v, cure the infection and irritation of the miss v, v miss the freshness treating, curing cysts, to constrict you and miss v to prevent cervical cancer? Crystal X solutions handle, made ??from natural natural ingredients making it safe for use. Jual Crystal X Asli Nasa

danis's picture

Answer

dear admin---
long style and model very powerfull,,
great jobs..
you can see some type http://www.duniaterbaru.com/2014/05/kumpualan-model-baju-anak-anak-modis.html
Model Kebaya | Model Baju Anak | Model Mukena | Model Baju Batik | Model Baju Gamis | Model Hijab Arab

Obat Jantung Bengkak's picture

Distributor Obat Tradisional

Distributor Obat Tradisional Penyakit Jantung Bengkak

Apakah anda tahu definisi dari Penyakit Pembesaran Pada Jantung?

Penyakit Pembesaran Pada Jantung, menyerang pada jantung itu sendiri. Organ Jantung yang terkena jenis penyakit ini biasanya dikarenakan terjadi penyumbatan pada pembuluh darah pada jantung menyebabkan jantung mengalami pembesaran, secara tidak normal, mengakibatkan kekuatan jantung untuk memompa darah menjadi lemah. Untuk kasus penyakit jantung bengkak, obat tradisional alami Penyakit Jantung amazon plus jus manggis merupakan solusi yang sangat tepat dalam menyembuhkan sakit jantung bengkak.

Penyebab Sakit Jantung Bengkak :

Sampai saat ini masih banyak para dokter yang melakukan penelitian apa sebenarnya yang menyebabkan penyakit jantung bengkak ini, adapun beberapa penyebab yang kemungkinan besar dapat menyebabkan sakit jantung bengkak, misalnya :
kurang berolahraga, gangguan jantung sejak lahir, otot jantung lemah, tekanan darah tinggi, Kerusakan katup jantung

Gejala-gejala yang bisa dirasakan pada pasien penderita penyakit jantung bengkak, misalkan :

1. Rasa sesak pada dada

2. Rasa tidak nyaman pada bagian atas tubuh

3. Gangguan pada pencernaan

4. Gejala flu

5. Napas pendek

amazon Mimunam Kesehatan Obat Tradisional Sakit Jantung Bengkak

amazon adalah jus kulit buah manggis yang merupakan obat herbal alami jantung bengkak yang sangat cocok dan tidak bersifat berbahaya bagi kesehatan organ lainnya. amazon Plus diracik dari bahan-bahan alami seperti sari kulit buah manggis, buah bunga rosella, buah apel, buah anggur serta memakai madu murni digunakan sebagai bahan pengawet alaminya. Segala macam survey sudah membuktikan bahwa kandungan xanthones yang terdapat dalam kulit manggis mengandung super antioksidan yang dapat menangkal radikal bebas. xanthones yang terkandung pada kulit manggis telah terbukti efektif dalam menumpas berbagai macam penyakit kanker paru-paru, lemah jantung, gula, kista rahim, & masih banyak jenis penyakit lainnya. Xanthone xanthones juga dapat memperlebar pembuluh darah dan melancarkan peredaran darah ke seluruh organ tubuh.

Testimoni Kesembuhan Dengan amazon Plus Obat Tradisional Sakit Jantung Bengkak

Lusi umur 11 tahun. Lusiana Rina menderita penyakit Jantung bengkak sejak usia 8 bulan. Dokter menyarankan supaya dilakukan operasi. Akhirnya Lusiana dikasih konsumsi amazon Plus Jus Manggis Obat Tradisional Sakit Jantung Bengkak. Lusiana konsumsi amazon Plus setiap harinya, sebanyak 30 ml selama kira-kira 2 bulan. Alhamdulillah sudah banyak perkembangan yang dialami oleh Lusiana. Saat ini kondisi kesehatan Lusi sudah semakin membaik. Lusi minum amazon sebanyak tiga puluh ml setiap pagi, siang hari dan malam hari.
Obat Jantung Bengkak Alami
Pengobatan Alami Jantung Bengkak
Obat Herbal Jantung Bengkak
Mengobati Jantung Bengkak Secara Alamiah
Obat Herbal Alami Penyakit Jantung Bengkak
Obat Herbal Jantung Bengkak Google

testing's picture

kupetik bintang

kupetik bintang

testing's picture

aku suka kamu

aku suka kamu

testing's picture

susah tidak ada gunanya

susah tidak ada gunanya

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.

Platinum Sponsors




Change.com Salesforce Foundation Hollyhock

Gold Sponsors

Salsa Labs

Silver Sponsors

Care2 Wire Media Blue State Digital Agentic Firefly Partners Beaconfire

Bronze Sponsors

Advomatic Crowdtangle JacksonRiver Engaging Networks Sea Change Strategies ActionSprout Fission Strategy Organizer

supporting sponsors

Gott Advertising Center for Community Change