with Roz Lemieux (New Organizing Institute), Liz Butler (ForestEthics) and Michael Silberman (EchoDitto)
notes by Roz Lemieux
Examples of Online Campaigns Yielding Offline Action
• Forest Ethics: Victoria’s Secret campaign
o Goal: Day of action → bring independent actions that happened yearly already together under one umbrella campaign
o Success: 350 actions → campaign win in the pipeline now
o Elements of success:
with Philip King, Artez Interactive and Tom Williams, GiveMeaning
notes by Katherine Dodds
Framing Question:
Is it more important to concentrate on Fundraising? Or message?
Key is Finding affinity networks.
Philip King, Artez Interactive
Who am I , who is Artez – based in TO Ontario
Build tools for charities -- we provide a simple solution
- Fundraising with techies – blend
We have Canadian clients US Clients
- GetActive - provide our technology through GetActive
- Fundraising solutions
Came from United Way, I’m interested in Social Network Fundraising – not the Rich folks asking rich folks … tired of that model
Pledge based special events, Breast Cancer Run – at the end of the day – its an individual – and that individual would be a fundraiser”
Tom Williams, GiveMeaning
Questions and discussion with Jodie Tonita
Notes by Steve Andersen
There is not a culture of list building in Canada
* Canada looks to the US for ideas on this
* Canada doesn't have access to the voter file like US folks do
Popcorn Questions
What are the ways that we build lists?
** we lie and coerce to get people to give up their name when all we really want to do is ask them for money
** we get obsessed about it and are concerned about size of list
