online

Turning Online Campaigns into Offline Action

Submitted by Sarah Pullman on Wed, 2006-09-27 09:48.

with Roz Lemieux (New Organizing Institute), Liz Butler (ForestEthics) and Michael Silberman (EchoDitto)

notes by Roz Lemieux 

Examples of Online Campaigns Yielding Offline Action

• Forest Ethics: Victoria’s Secret campaign
o Goal: Day of action → bring independent actions that happened yearly already together under one umbrella campaign
o Success: 350 actions → campaign win in the pipeline now
o Elements of success:

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