session notes

During STT 2008, Jon Warnow presented on the key factors every campaigner needs to consider in developing effective online communications. Here are the highlights from his presentation.

Ricken Patel is the founder and Executive Director of Avaaz.org, the world’s largest online advocacy organization with 3.3 million active members (320,000 in Canada) just over one year into its life. Avaaz recently ran the fastest growing petition of all time, gathering 1.5 million signatures over Spring 2008 in support of Tibetan independence. Avaaz is also recognized for its now-famous campaign at the 2007 Bali climate change talks, which mobilized over 300,000 people in 72 hours.

Web 2.0 carries a vast potential to transform social change organizations and galvanize supporters into meaningful actions. But to enable that potential, organizations need to commit to a shift in values and culture that can as big as the their work on the ground.

Kris Krug of Raincity Studios and Beca Econoupoulos of Greanpeace provided some key tips for organizations during the 2008 STT.