web thinking

A few weeks ago, TckTckTck received a prestigious "Game Changer" award from the We Media conference on media innovation.

What was the behind-the-scenes thinking supporting their innovative campaigning model and strategy? In this video, Kelly Rigg, TckTckTck's Executive Director, tells the story of their powerful "weapons of mass collaboration," what being an open source campaign really meant, and how that ultimately helped align hundreds of NGO's, celebrities, bloggers, and millions of people from nearly every country on earth.