WebofChange

Innovation is the most challenging type of work to be involved in. By nature, it pushes you out of you comfort zones and into an exploration of the unknown. There's great risk, but also great reward.

Web of Change deserves a lot of credit for pushing both myself and my organization to be far more innovative, creative and bold in our online advocacy. Thanks to this community, Rainforest Action Network has launched some of the most effective campaigns in our history.

During STT 2008, Jon Warnow presented on the key factors every campaigner needs to consider in developing effective online communications. Here are the highlights from his presentation.

Of course, social change and social media is not 'all about the numbers'. One of the defining qualities of the web2.0 world is its power to break free from the dehumanizing numbers game of one-way communications and embrace a genuine dialogue between you and your audience.

That aside, anyone who has fought the hard battle of culture change that's often necessary with open communications knows that the process can be much easier when you can show that the numbers work in your favour.

Since its inception in 2001, Web of Change has evolved from a yearly retreat to a series of community building conferences organized by Communicopia. Web of Change brings together tech-savvy social change leaders to hone their skills, connect with other leaders, and refresh their passion for work, change, and innovation.