10:10 Anchor Team
In 2010, Web of Change is taking community collaboration to the next level with a new phase of distributed leadership. Michael Silberman from EchoDitto is convening six other organizations, as part of our anchor team, a group of committed individuals who share our core ideals of innovation, collaboration and transformation. These individuals will invest substantial time and resources to ensure Web of Change continues pioneering leading-edge thinking and approaches to social change.
Anchor Team
Michael Silberman, Chair
Michael Silberman is a founding Partner of EchoDitto, a leading strategic online communications and technology team that works with its clients to leverage new media and participatory technologies to affect positive social and environmental change. He served as the 1Sky climate campaign's Internet Director during its first year, where he planned and implemented a successful nationwide internet organizing, communications, and fundraising strategy.
Prior to EchoDitto, Silberman was the National Meetup Director for Howard Dean’s renowned presidential run in 2004, where he developed an online organizing and technology strategy that mobilized 189,000 volunteers in over 1,200 cities worldwide. Silberman is a frequent writer and speaker on the effective use of technology for converting online activity into real-world action.
Read a Q&A with Michael on what to expect from this new Web of change distributed leadership model.
David Averill, Fundraising Anchor
Over the past eight years, Dave Averill has been instrumental in building Groundwire's nationally recognized consulting team. He manages the client process and an all-star team of software developers and consultants. Dave works with each client from intake through implementation through evaluation, ensuring that the environmental groups we work with have the civic engagement tools they need to effectively engage, organize and mobilize the public.
A key member of Groundwire’s leadership team, Dave’s sense of humor, work ethic and flexibility are reflected in the culture of Groundwire office. Previously, Dave was the national program manager for Community Voice Mail, case manager at Northwest AIDS Foundation (Now Lifelong AIDS Alliance, and worked as an organizer for Montana Human Rights Network. The father of three, Dave is deeply committed to making sure his children inherit a clean and just world.
Sam Dorman, Agenda & Outreach Anchor
Sam Dorman helps organizations broaden and deepen their constituent relationships using technology and the internet. He has had the pleasure of collaborating with numerous agencies in the Web of Change family, for a range of terrific clients such as the Joint UN Programme on HIV/AIDS, Iraq and Afghanistan Veterans of America (IAVA), and the PICO Network.
Many years in the nonprofit trenches have given Sam a comprehensive approach to his work, focusing on the intersection of technology strategy and organizational development to help organizations create
meaningful impact. Previous work experience includes organizations such as the League of Young Voters, MoveOn PAC, and the Posse Foundation.
Nicholas Klassen, Branding & Design Anchor
Nicholas Klassen is co-founder of Biro Creative, a pioneering online creative firm that advises movement-leading organizations from around the world working for sustainability and social change.
In this role, Nicholas has led projects with clients such as 350.org, Greenpeace UK, Brighter Planet and Global Zero. He holds an MA in History from the University of Toronto, and is a former Senior Editor at Adbusters Media Foundation.
Alia McKee Scott, Communications & Engagement Anchor
Alia McKee Scott is a senior online communications and fundraising strategist with more than ten years "in the trenches" experience developing brand-perfect integrated marketing and fundraising campaigns. Alia is a principal at Sea Change Strategies, a strategic marketing and research consulting firm. Clients have included: The Wikimedia Foundation, Amnesty International USA, the Monterey Bay Aquarium, Environmental Defense Fund, Conservation International and the International Rescue Committee among others.
Alia is a noted speaker, author and blogger. She earned her masters in Public Affairs from the LBJ School at the University of Texas at Austin and her masters in Social Work at UT Austin as well.
Jason Mogus, New Initiatives Anchor
Jason Mogus is the founder of Web of Change and his company has organized and financially back-ended the conference and its main spin-off events for 10 years.
Jason is the CEO of Communicopia, a digital agency in Vancouver that produces breakthrough digital experiences, campaigns, and communities by introducing "web values" to social change institutions. He has led digital transformation projects for the TckTckTck global climate change campaign, The Elders, BC Hydro, Make Poverty History, Greenpeace, UNICEF Canada, and the United Nations Foundation. He is a recognized leader in the fields of social innovation, open campaigns, and organizational change through technology.
Read more about Jason at Communicopia Internet.
Gibrán X. Rivera, Agenda & Outreach Anchor
Gibrán X. Rivera is Senior Associate of the Interaction Institute for Social Change, where he focuses on the development of decentralized organizations and the application of network theory and emergence to the work of social change.
Gibrán is a consultant, facilitator and a trainer committed to bringing forth the inner side of leadership among those of us who seek social transformation. Gibrán has been an organizer and an activist, he served as an Executive Director, worked as an entrepreneur and was a candidate for the Boston City Council in what was widely recognized as a movement building campaign and a new approach to politics.
Jodie Tonita, Agenda & Outreach Anchor
Jodie Tonita has co-produced 4 Web of Change events. She is known for her work supporting social change leaders to develop strategic visions and translate them into organizational and movement level projects and practice. Jodie’s experience and work synthesizes a diverse background in developing theories of change, political and citizen engagement strategies, strategic and organizational planning, organizational and network development and information technology systems consulting.
Jodie’s current work as the Director of the Social Transformation Project is dedicated to growing the field of Transformational Leadership and Change in the social change sector.
Karen Uffelman, Fundraising Anchor
Karen Uffelman of Groundwire brings significant expertise in membership engagement, coalition building, fundraising, and asking questions.
Karen’s first real job was managing a performing arts center called New City Theater. Other previous credits include Development Director for Corporate Accountability International, Associate Director of Washington Environmental Alliance for Voter Education (WEAVE) and Managing Director of Washington Conservation Voters.
Julia Watson, Operations Anchor
Julia Watson is Director of Operations and office empath at Communicopia Internet. As the former Program Director at Hollyhock she scheduled approximately 100 programs and conferences each year, including Communicopia's Web of Change. Though Julia went to a main stream University, it is her permaculture design certificate from Linnaea Farm that has most influenced her approach to life and work. When not at Communicopia, Julia is either teaching meditation or at the Lightwork Ecovillage on Gambier Island helping to create a sustainable future.

“I arrived at Web of Change feeling completely tapped out and seriously considering whether I should find a new career. My time there helped me rediscover my enthusiasm for my work, and I’m not sure what else could have had the same result.”
























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