Anchor Team Roles and Responsibilities

Here are details on each role open in 2012:

Fellows Anchor 

Leads WOC Fellows program: 

  • Recruit Fellows aligned with WOC mission
  • Engage and motivate Fellows around their dual duty to:
    • Recruit our field's best crop of participants aligned with WOC mission.
    • Contribute ideas to the event itself aligned with WOC mission
  • Liaise with Comms Anchor to integrate Fellows content.
  • Liaise with Agenda Anchor to integrate Fellow's content.
  • On site, support the Fellows to ensure they know their roles and can meaningfully contribute

Agenda Anchor 

Designs and executes the conference agenda:

  • Solicit agenda ideas (call for submissions and/or Fellows discussions)
  • Synthesize key ideas and concepts
  • Agenda design
  • Liaise with anchors
  • Combine session leads/ideas, facilitate preparatory content discussions
  • Agenda tour guide on site.
  • Bottom-line post-event feedback survey

Communications and Engagement Anchor 

Oversees the voice of Web of Change. Promotes the event and drives registration efforts.

  • Manage thought leadership program with Event Manager
  • Develop and execute a Web of Change 2012 communications plan
  • Broaden awareness of Web of Change and increase its visibility across audiences with a key priority of reaching out to diverse communities
  • Write and procure content for website, email, blog, social network, invitations and other promotional channels
  • Work with designer on any designs needed for invites and newsletters.
  • Recruit and manage a communications group of buzz-builders. Specific outreach to target participants
  • Manage development of additional promotional assets including videos and testimonials. Planning activities during WOC 2012 that will assist in WOC 2013 promotion, including on-sight testimonials, photos, videos/podcasts of specific sessions, etc…
  • Organizing content, thinking thru hash tag system.
  • Promoting sponsors.
  • Post event communication.

Fundraising Anchor 

Coordinates and tracks all fundraising and sponsorship activities.

  • Follow up with Anchors on their individual fundraising efforts.
  • Develop budget.
  • Develop fundraising plan.
  • Run individual donor campaign.
  • Run sponsor campaign.  Approach all previous year sponsors to see if they wish to renew.
  • Manage foundation relations.
  • Send post event followup sponsor/donor package to appropriate orgs.

If you'd like to volunteer for an anchor role or have someone to nominate for an anchor role please send us the details: name, organization, contact info, and a brief message about why you think you or your nominee would be a good fit to [email protected]

Please get us your nominations by Feb 20th, 2012. We hope to have the 2012 Anchor team in place by March 1st.


Platinum Sponsors Salesforce Foundation Hollyhock

Gold Sponsors

Salsa Labs

Silver Sponsors

Care2 Wire Media Blue State Digital Agentic Firefly Partners Beaconfire

Bronze Sponsors

Advomatic Crowdtangle JacksonRiver Engaging Networks Sea Change Strategies ActionSprout Fission Strategy Organizer

supporting sponsors

Gott Advertising Center for Community Change