Impact Stories

Tim Jones, UpWorthy's CTO, gives a great set of tips on what's made their promotion of content go way, way viral.

This year we had a banner set of short 5 minute talks by WebofChangers in the Ignite format, hosted handily by Gregory Heller, and we'll be posting a few of these online.

Web of Change plenary session focuses on What Winning Looks Like

MANSONS LANDING, B.C. - They were only four volunteers — albeit one with a little more clout than the rest — but they were able to dramatically impact immigration policy in the United States.

GP’s East Asia communications officer Catherine Fitzpatrick shares how targeted messaging can compel people to act 

When looking to create successful campaigns that compel people to act, organizations need to speak to their audiences’ values.

That’s the message Greenpeace East Asia communications officer Catherine Fitzpatrick shared as part of Web of Change’s session on Messages that Win Sept. 6.

Sessions explore strengths and challenges to large-scale collaboration

Two sessions at this year’s Web of Change (WoC) explored the potential of cross-movement organizing in order to build transformative change. In photo, Aisha Satterwhite, Jessy Tolkan (centre), presented Cross-Movement Organizing at Web of Change.

Web of Change presenters share best practices on mobile and app strategy

MANSONS LANDING, B.C. - Mobile phones will soon outnumber people on the planet, but there is still much experimentation to learn how best to use mobile technology to campaign and organize, according to three Web of Change presenters.

If social change campaigners are going to make the shift towards being, in Steve Andersen's words, "scientists for change"--that is, that we learn by creating hypothesis, performing experiments and collecting data on the results--then one thing we need as is some simple shared language for accurately describing the different types of campaigns that we are working on.  Everybody knows, for example, that a political campaign is different from an advocacy campaign, and that a MoveOn campaign is different from