Web of Change

Today we launched the new Web of Change site, complete with beautiful new headers, and fresh content. If you're reading via RSS, be sure to check it out!

The blog content from last year remains intact, but have a browse through the About pages and check out what's new!

And yes, this means that the countdown is on... and registration is open. Call Hollyhock soon if you're interested in attending. 1-800-933-6339. Just send us an email first if you aren't already on our list – we'd love to meet you.

Web of Change 2007 is starting to come alive. We're re-energizing our vision for this year and we're excited. Stay tuned, because within the next few weeks we'll be updating this website with all the information you need.

For now, save the date: September 19 - 23, 2007. And make sure you sign up for our newsletter, too (see the left-hand sidebar).

If you need basic info, you can also peek at the Hollyhock website. See you in September..

Just wanted to write a quick note that the audio recording of "Progressive Online Media: Let's Talk" is now available online.

It is posted here, and is also available as part of the session notes here.

It was a great session – if you missed it, be sure to check it out!

with Roz Lemieux (New Organizing Institute), Liz Butler (ForestEthics) and Michael Silberman (EchoDitto)

notes by Roz Lemieux 

Examples of Online Campaigns Yielding Offline Action

• Forest Ethics: Victoria’s Secret campaign
o Goal: Day of action → bring independent actions that happened yearly already together under one umbrella campaign
o Success: 350 actions → campaign win in the pipeline now
o Elements of success:

with Leda Dederich (dotOrganize) and Liz Butler (ForestEthics)

Notes by Phillip Djwa

We need to be thinking about the experience of working with organizations that lack a strategic focus and merge traditional organizing and think about better processes for that.

Talk was about the process for campaign strategy, look at Forest Ethics as a case study, and look at the main questions we have about integrating technology into campaigns.

A lot of times organizations don't have a strategy and/or don't know how to integrate technologies , but as "technologists" (i.e. web people) we are asked to create a website to support them.

However, actually sometimes it is campaign strategy that is needed. Also, technologists that want to help organizations need to know about the campaign to assist in terms of speaking their language.

with Philip King, Artez Interactive and Tom Williams, GiveMeaning

notes by Katherine Dodds

Framing Question:
Is it more important to concentrate on Fundraising? Or message?

Key is Finding affinity networks.

Philip King, Artez Interactive

Who am I , who is Artez – based in TO Ontario
Build tools for charities -- we provide a simple solution

- Fundraising with techies – blend
We have Canadian clients US Clients
- GetActive - provide our technology through GetActive
- Fundraising solutions

Came from United Way, I’m interested in Social Network Fundraising – not the Rich folks asking rich folks … tired of that model
Pledge based special events, Breast Cancer Run – at the end of the day – its an individual – and that individual would be a fundraiser”

Tom Williams, GiveMeaning