What do Americans really think about climate change, and what should we do about it?
Web of Changer Cara Pike and her colleague at the Social Capital Project, Meredith Herr, have published a must-read analysis of more than 90 polls and journal articles on climate communications and behavior change published since 2008.
Their analysis points to significant challenges. Climate attitudes in the US have taken a turn for the worse, and evidence is strong that well-funded opponents of taking action on climate change have eroded public support for action.
At the same time, they find that a majority of Americans do understand that climate change is a reality and are worried about it.
The opportunity lies in linking American's awareness and concern about the issue to meaningful public engagement.
Cara and Meredith lay out the public opinion facts, analyze the implications, and offer recommendations to climate communicators to move forward.
“Web of Change was a phenomenal opportunity for me to enter the world of social media. I was able to make relationships with leading players in the field, access open handed teachers, and gain invaluable insight about how the internet can apply to my work in business and finance for social change. I have met some of my favorite people in the world.”
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