Session Notes: Campaign Strategy - Leveraging Technology Within It

led by Liz Butler and Cristen Perks

Notes by Tate Hausman

Think of a campaign you've run or want to run

We all talked out our campaigns in 1 minute to one other person. Then shared how those discussions happened with a group.

Campaign strategy is NOT organizational strategy. An org should already have a strategic plan. And it also should have a separate plan for each campaign. The two together should be given to the technologist, to let him/her pick/build the right technology that helps both.

Liz then went through her PPT.

Mapping -- visually representing the problem / strategy / power structure -- is the most underutilized tool for campaigners. It's very very useful. Get the data to map through research.

It's very dangerous to lead this planning process with tactics, but very common.

Make sure that campaign tactics are aligned with overall organizational strategy, so that you win-win.

Tactics should increase in intensity -- build the pressure, don't put it all out there in the first shot.