Person to Person: Exploring Social Networks and User Generated Content

Submitted by Sarah Pullman on Sun, 2006-09-24 09:25.

with Philip King, Artez Interactive and Tom Williams, GiveMeaning

notes by Katherine Dodds

Framing Question:
Is it more important to concentrate on Fundraising? Or message?

Key is Finding affinity networks.

Philip King, Artez Interactive

Who am I , who is Artez – based in TO Ontario
Build tools for charities -- we provide a simple solution

- Fundraising with techies – blend
We have Canadian clients US Clients
- GetActive - provide our technology through GetActive
- Fundraising solutions

Came from United Way, I’m interested in Social Network Fundraising – not the Rich folks asking rich folks … tired of that model
Pledge based special events, Breast Cancer Run – at the end of the day – its an individual – and that individual would be a fundraiser”

Tom Williams, GiveMeaning

- Grade 3 I had a peace club – worked for Apple when real young – making money – in my 20s and I realized – I’m a passionate pretty informed individual, but I hadn’t given much money and time.

- The problem of the five dollar philanthropist

- The internet has proven it can bring people together around a central thing – we operate In between a charity and a donor –

An imbalance in where the messaging occurs – not enough on the return on generosity. GiveMeaning can start to fundraise for their cause.

Fund schooling and jobs for war affected youth in Uganda –

Not focused on charities, but getting people to engage people – most interested in, how do I get engaged – not a lot of stuff that actually clicks.

Focus on return on generosity.

How does that happen? And how to re-connect to the charity after the fact.

On the other hand -- Artez—going after the charity

Maybe charities don’t want that but things are evolving that way.

Phillip: I have a room full of people – I don’t want them to donate. I want every one of them to become a fundraiser.

Score boarding
(People like to see their name in lights)
Top Individual Fundraisers Top Team Fundraisers

We don’t know who the social networks is ahead of the time. We need to envision a campaign or a pledge that will cause that network to emerge.

Will people do more that give? Yes. You’ve got to ask them,

Grassroots workplace campaign using personal pages and campaigns.

Click or Treat For Unicef. – Kids giving page. The average kid raised $75 –

Citizen to citizen campaign –

You have to have incentives, monetary, political social moral – or anything, but you got to have it.

Scrolling donor lists, works better than a suggested giving amount.

Online Offline equation:

# of participants X % who fundraise X # of people they ask X % who give X average gift/sponsor

Then create campaigns to make people get excited.

I’m not looking for average – I’m looking for enthusiasts
Nurture that top 5% -- and call and thank them

Express campaign quickly to that campaign

Tim: 5%. Focus on the passionate few – those who are your evangelists
communicate complex things in the simplest ways.

Your top fundraisers raise most of your $. Make sure they feel special.

The message coming from those affected – most important
Find a way to ask these people to identify themselves to you.

How to you engage these people and not lose track of the message. Pre-populate. People want to wrap their own stories around these things

My Space.
Social Networks – who’s associated with who—

Focus on the problem –make it fast and visual.

We are all starved for good new. People have started to come to give meaning just for the good news. You have to have the content to promote.

Enable user to do what they want if they can as long as we get the donations.

Run your data, thank people, communicate with your people.


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"The thing that draws me back is not the 'professional development', but rather the incredibly powerful connection back to why we do all what we do. WOC recovered for me the purpose of this work and why I am in it. I think this is true for many who have been there – and the realization and clarification of this with trusted friends leads to a lifelong bond."
Katrin Verclas, Executive Director, Nonprofit Technology Network (NTEN)