10:10 Hosts

The conversations that happen at Web of Change and the real-world outcomes from those conversations are rooted in big ideas that members of our community -- WOC hosts -- are exploring right now.

Meet our hosts and find out what they'll be talking about at Web of Change 10:10.

Cheryl Contee
Partner, Fission Strategy

Idea - Mobile, geo-location and augmented reality
Mobile is closing the digital divide not only here in the US, but also worldwide. Today one third of Africans own mobile phones. How can we meet the opportunities for education, communication and organization around social change that these emerging technologies promise?

Post WOC Outcomes
WOC participants can become leaders and pioneers of using mobile, geo-location and augmented reality to effectively address issues thus accelerating the change we'd like to see in the world.

Number 1 Reason I'm Going to Web of Change
WOC attendees are famous for their passion, intelligence, expertise and creativity. I can't wait to learn from them and share some of my experiences in turn.

Shayna Englin
Principal, Englin Consulting

Idea - Better accountability for advocacy

We're doing ever-more creative advocacy campaigns that utilize innovative tactics to engage activists in novel ways, but it's not clear that our campaigns are resulting in the change we're trying to make in the world.  How can we make our advocacy campaigns more accountable for real outcomes?

Post WOC Outcomes
A renewed commitment to advocacy accountability and nascent models for better measurement against real-world goals and outcomes made available to the broad progressive online community through blog posts, e-books, and webinars for discussion and evolution.

Number 1 Reason I'm Going to Web of Change
The opportunity to take a break from the everyday to reflect and think about the state of our art with brilliant people committed to social change.

Apollo Gonzales
Netroots Campaign Manager, Natural Resources Defense Council

Idea - Social media as organizational DNA
From the newest staff member to the most senior board member, organizations have embraced social media. But they are doing it from the old paradigm, one in which it is someone else’s job. “Social” means it belongs to everyone, our new challenge is teaching the staff that their participation matters.

Post WOC Outcomes
The emergence of social media evangelists within organizations.

My Favorite WOC Moment
My last trip to WOC was transformational. It set in motion a courage and ambition that led to amazing changes within my home and work life.

Arif Mamdani
Executive Director, Progressive Technology Project

Idea - Raising the bar for technology infrastructure and capacity in progressive community organizing groups
The field of organizing has made significant strides in building technology capacity, but we have a really long way to go. The problems I see today are not too different from the problems I was seeing 10 years ago. Together, we will dicuss.

  1. What's needed to end this sector-wide digital divide? What strategies do we need to advance, and with whom, to ensure a high level of technical capacity across the sector?
  2. What organizational models can support this work in a sustainable way?  I'm increasingly skeptical about the efficacy of a strictly non-profit approach.  Who else is out there, and what are they trying?

WOC Outcome
A refined roadmap and set of partners in tackling this challenge.  

Number 1 Reason I am going to Web of Change
This is my first time going to Web of Change, so I'm looking forward to the experience.

Gibran Rivera
Senior Associate, Interaction Institute for Social Change

Idea - Liberate social movements from the organizational constraints delineated by the nonprofit industrial complex
I’m particularly interested in the emergent power that can come out of fostering an intersection between movement leaders who are of color and the Web of Change community. I want to have conversations about how movement leaders can take advantage of new media and the services and talents represented at WOC as well as to use dialogue to inform how the technology crowd can better serve the movement.

Post WOC Outcome
Deeper relationships and strategic connections that lead participants to relate to each other through smart technology and beyond organizational boundaries

Number 1 Reason I am going to Web of Change
Getting a taste of the “Big Mind” with 100 people who are willing to expand their consciousness

Favianna Rodriguez
Co-founder Presente.org, Artist

Idea - Transforming the mainstream narrative around immigration in the US
We must put undocumented immigrants, immigrant youth and families at the front and center of the debate. Within their own experiences, challenges and hardships, there is a universal story around survival which is relevant to everyone. We need to share their stories and infuse them into the popular culture.

Post WOC Outcome
Work with our allies in the fields of messaging, technology and media to introduce and reinforce the new narrative. Additionally, we plan to collectively build a scalable infrastructure for rapid response -- particularly to violent crimes against immigrants and hateful, extremist legislation, like what we have seen recently in Arizona.

Favorite Web of Change Moment
Lounging in the sun while eating locally grown vegetarian food on an island in beautiful British Columbia.

Mark Rovner
Founding Principal, Sea Change Strategies

Idea - How to invest a deep humanity into online communications
How can we develop a new generation of community and engagement that has warmth, intimacy and captures the heart. A huge part of this is using the Internet effectively as a storytelling vehicle.

Post WOC Outcome
By nurturing a communications ethic that values message above channels, and heart above mind.

Number 1 Reason I am going to Web of Change
I'm going partially for selfish reasons -- to tap the cumulative creative brilliance of the group to identify a workable business model for Sea Change that helps us walk our talk.

Steve Wright
Director of Technology and Innovation, Salesforce Foundation

Idea - Developing an effective collaboration marketplace
We all know how to sharpen our message to win the funds. We all understand how to live in the Darwinian marketplace, where we fight for all the scraps we can get (that we deserve). But what if we had an equally compelling marketplace that didn't declare individual organizations as winners but instead valued promising vectors and focused collaboration and solution?

Post WOC Outcome
A framework for methodology and tools to support a collaboration marketplace

Favorite Web of Change Moment
I've never been to WOC but my favorite moment will be waking up in my tent.

Presenting & Title Sponsors



Biro Creative Communicopia EchoDitto Groundwire Interaction Institute for Social Change Sea Change Strategies

Movement Builders

Gott Advertising Agentic Care2 Engage Network


Hollyhock RAD Campaign Network For Good