environment webofchange greenpeace

Values Segmentation Drives Successful Campaigns, says Greenpeace

By Camille Jensen on 12/01/2012 - 04:00

GP’s East Asia communications officer Catherine Fitzpatrick shares how targeted messaging can compel people to act

When looking to create successful campaigns that compel people to act, organizations need to speak to their audiences’ values.

That’s the message Greenpeace East Asia communications officer Catherine Fitzpatrick shared as part of Web of Change’s session on Messages that Win Sept. 6.

Web of Change Highlights

Testimonials

“Web of Change isn’t a ‘wham bam here’s my business card’ conference. I made sincere personal and professional connections with people that have lasted. Five days on Cortes Island offered me the time to learn, laugh, and understand my work and my larger place in the progressive community.”