If social change campaigners are going to make the shift towards being, in Steve Andersen's words, "scientists for change"--that is, that we learn by creating hypothesis, performing experiments and collecting data on the results--then one thing we need as is some simple shared language for accurately describing the different types of campaigns that we are working on. Everybody knows, for example, that a political campaign is different from an advocacy campaign, and that a MoveOn campaign is different from