meatrix

The Meatrix captured a lot of people’s attention when it was released in the fall of 2003. It ‘went viral’ in a way not seen before for an advocacy film. Since its launch, the animation has been viewed millions of times and won numerous awards at film and online festivals.

The film has now become the reference point for activists who want their issue to ‘go viral’, inspiring a word-of-mouse buzz that puts an issue in front of millions of people.

Keys to successful story-telling:

Focus your story where people already are.

Where is your audience at? Start from there, instead of trying to push them somewhere else.