social media

See what high-performing social media nonprofits are doing and how they're making their messages and ideas gain wide viewership. Learn what works -- it's more than what you already know.

Tim Jones, UpWorthy's CTO, gives a great set of tips on what's made their promotion of content go way, way viral.

This year we had a banner set of short 5 minute talks by WebofChangers in the Ignite format, hosted handily by Gregory Heller, and we'll be posting a few of these online.

 When I first came to Web Of Change in 2005, I had never uploaded a video to YouTube. You probably hadn't either. YouTube did not officially launch its service until November of 2005.  Flickr launched 18 months earlier, and was acquired by Yahoo! in March of 2005. I started uploading photos in April of 2005. Twitter wasn't publicly available until July of 2006, though it didn't start to take off until SXSW Interactive in 2007.

Reflecting on my experience last fall at Web of Change, the impressions that stick with me are these:

1) Deep personal connection is hard to come by and as critical as ever, maybe even harder to come by in an era of 140-character-or-less snippets of communication. Attending Web of Change was a good idea if only to have a few days to forge meaningful connections with brilliant people over well-thought and deeply felt conversations and experiences - no glowing screens in the middle.