Thought bomb

Apollo Gonzales is the Netroots Campaign Manager for the Natural  Resources Defense Council. Apollo provides campaign strategy to over a dozen programs, on campaigns ranging from Mountaintop Removal Mining to Toxics  Reform.
He is tasked with the mission of  moving online advocates from  one click activism to super activism, and bringing traditionally siloed  institutional experts’ voices to the blogosphere.

Of the 300 plus people currently employed by my organization, well over half are Facebook users and there are 456 people who list my organization as an employer. That means that there are about 100 people who continue to associate themselves with the work they once did here. With the average Facebook user having 130 friends (I topped 500 sometime last year), the 1st degree network of my colleagues is about 20,000 people.

From her roots in Colorado as an organizer for Colorado NARAL, to her role as Fundraising Practice Manager at Mindshare Interactive Campaigns (now Verilion), to her leadership as Program and Political Director at the Women’s Campaign Forum, Shayna Englin has been on the cutting edge in producing innovative and effective plans, programs, and materials that yield results.

We can do some really cool stuff.

We can inspire people around the world to send us their ideas, and we can tag and organize those ideas and print them as post cards and turn them into video and add some kick-ass audio.

We can say something pithy in 140 characters, reduce it to 110 characters, then get people around the world to repeat it to a bunch of other people interested in 110-character pith.

In the coming weeks, we'll be sharing our Web of Change Six Questions series, which is designed to give you quick insight into the minds of our Anchor team. Today, we talk with David Averill and Karen Uffelman, both of Groundwire, who have brought their extraordinary fundraising leadership to the Web of Change team.

(1) Tell us a few things about you that aren’t widely known.
Dave: I have a really deep desire to build a cob house with others but no time to do it and whenever I need to distill change in my life I listen to Steve Winwood’s High Life or Peter Gabriel’s In Your Eyes. 

Mark is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past ten years, he has led online efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International USA, the Christopher Reeve Paralysis Foundation and the International Campaign for Tibet. With a background in polling, focus groups, and communications strategy, Mark led the first-ever nationwide study of socially-engaged Internet users in 1999 -- a work still viewed as a benchmark in the field.

Idelisse Malavé is an organizational consultant and coach committed to supporting social justice leaders, groups and networks.  She has worked on a range of organizational effectiveness projects, including crafting strategic thinking processes, planning, change management, team-building, mediation, meeting design and facilitation, leadership transitions and governance.  She ran the Tides Foundation for many years, served as Vice President of the Ms. Foundation and was a civil rights litigator. She is also co-author of the book Mother Daughter Revolution.

The modern story of social change is unfolding within complex and unpredictable economic, political, social and cultural realities. Globalization, new media and technologies and the Great Recession are getting to be “old” news, yet the changes they bring still manage to evoke the “shock of the new.”

The power and roles of government and corporations, racial and ethnic demographics, financial systems, social and economic structures and relations, popular culture and much more are evolving rapidly and sometimes abruptly. Our ideas and strategies for achieving social change aren’t keeping pace.