video

Reflecting on where we’ve been and where we’re going (VIDEO)

Hard to believe it’s been six months since my Web of Change 2012 journey ended with a mad dash to the seaplane. Would’ve been nice to stroll through Cortes Islands’ old growth forest instead, letting the wisdom and warm fuzzies sink in slowly.

Virality -- Tim Jones at WebofChange Ignite

Tim Jones, UpWorthy's CTO, gives a great set of tips on what's made their promotion of content go way, way viral.

This year we had a banner set of short 5 minute talks by WebofChangers in the Ignite format, hosted handily by Gregory Heller, and we'll be posting a few of these online.

 

Web of Change: A Video Snapshot

What is Web of Change?

Find out from some of the leaders in this growing community of innovators working at the intersection of technology and social change.

Be a part of it. Learn more at webofchange.com

12 Million Videos for Mom

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That’s the current count for the viral success of US NGO MomsRising.org’s Mom of the Year Video launched earlier this month. Leveraging great production value and clever customization that features Byonce, Brad Pitt and President Obama, this overwhelmingly successful viral campaign lets anyone give their own mother the nod for Mom of the Year in a television style “news” clip.

How did they do it when most non-profit videos fizzle out after a few thousand views?

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