viral

That’s the current count for the viral success of US NGO MomsRising.org’s Mom of the Year Video launched earlier this month. Leveraging great production value and clever customization that features Byonce, Brad Pitt and President Obama, this overwhelmingly successful viral campaign lets anyone give their own mother the nod for Mom of the Year in a television style “news” clip.

How did they do it when most non-profit videos fizzle out after a few thousand views?

Keys to successful story-telling:

Focus your story where people already are.

Where is your audience at? Start from there, instead of trying to push them somewhere else.