politics webofchange

Obama and the New Media Campaign Tools of 2012

By Michael Silberman on Apr 20, 2009

Reposted from Mother Jones.

We'd all been receiving text messages from the Obama campaign long before I hit the ground in Ohio. But it wasn't until after a few days working alongside field organizers and their humming cell phones that I realized what was going on: Staff were receiving all kinds of messages that you and I were not. I watched organizers smile at and react to special SMS updates from the state and national headquarters, often designed to keep morale high or to relay timely insider information to key volunteers. For example, "we've already knocked on 40,000 doors today across the state—keep it up and we'll reach 50,000 new voters by dark."

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