Why failing frequently and openly in online campaigns will lead to greater social impact
Michael Silberman is a senior online campaigns strategist. He is a partner and co-founder of EchoDitto, a leading digital strategy and technology team supporting the social change sector. More via @silbatron.
Jonathan Warnow works to harness new media and social technology to catalyze large-scale change. He is a co-founder of 350.org, an innovative global climate campaign that has used a model of open-source activism to coordinate 10,000 offline events in 181 countries.
Ever get a sinking feeling after you’ve launched a great email, set up a great online action, built a thriving online community or implemented a perfect graphic? You know the one: a nagging sense that you’ve failed to truly move the needle forward on your issue--that maybe you’re just re-arranging the deck chairs?