Impact Stories

Mobile Organizing, Your Organization…And The Future

Cheryl Contee, Partner at Fission Strategy, specializes in helping non-profit organizations and foundations use social media to create social good. She is also the co-founder of Jack and Jill Politics writing as “Jill Tubman” on one of the top 10 black blogs online. Cheryl is included in The Root 100 list of established and emerging African-American leaders. Fast Company has named her one of their 2010 Most Influential Women in Tech. She has over 13 years of award-winning interactive expertise and previously served as Vice President and lead digital strategist for Fleishman-Hillard’s West Coast region in San Francisco.

 In just under 10 years, the world has experienced a massive leap forward in our ability to communicate with each other and connect around the issues that matter most to us. Social networking has revolutionized how people dialogue with each other. The ways in which institutions and individuals negotiate power & influence has shifted dramatically. It’s hard to believe that it was only in 2002 that we saw the first blogs as we know them today. Yet there’s an even more powerful set of innovations on the horizon and too few nonprofit organizations are prepared for the next quantum leap.

Six Questions with the Anchor Team: Jodie Tonita

In the coming weeks, we'll be sharing a Web of Change Six Questions series, which is designed to give you quick insight into the minds of our Anchor team. Today, we talk with Jodie Tonita, a network organizer and facilitator whose recent work includes serving as the Director of the Social Transformation Project, Web of Change Anchor, and strategic council to kick-ass movement leaders. This is her 6th year leading Web of Change Community Outreach & Agenda Design.

 1) Tell us a few things about you that aren’t widely known.

I was born in Regina, Saskatchewan. My peeps were Romanian tenant farmers who came to Canada for a better life. I am the first generation to not be raised on a farm.

2) What's your take on technology and social change?
I like to ask questions. Questions like "for what"? My personal answer to "for what" and what keeps me in the game is "for justice." I'm a justice devotee. Racial Justice, Economic Justice, Environmental Justice, Global Justice -- bring it.

We Must Be Scientists for Change

Steve Andersen is Vice President of Technology and Innovation at Foundation where he helps nonprofits use to change the world. He believes we are at a point in time where agents of social change can get access to the same quality technology systems that large corporations can.

"We know very little, and yet it is astonishing that we know so much, and still more astonishing that so little knowledge can give us so much power." - Charles Franklin Kettering (1876-1958) Engineer, inventor, and co-founder of the Sloan-Kettering Institute

Raising the Bar: Technology Infrastructure and Capacity in Progressive Community Organizing Groups

Arif Mamdani, the Executive Director of the Progressive Technology Project (PTP), has worked with community organizing groups for over a decade to help them gain the skills and vision to use technology more effectively to advance their goals.

With Arif's partnership, this year Web of Change launched the New Networks Fund, an initiative aimed at connecting the existing Web of Change community with senior movment leaders of color from organizatons including Color of Change, Puente Movement and the Florida Immigrant Coalition among others.

The central idea that I’m bringing to Web of Change this year is more a question than an idea, and the question is: what do we need to do to raise the bar for technology capacity and infrastructure for progressive community organizing groups? 

Race and ethnicity matter online

Jocelyn Harmon is Director of Nonprofit Services at Care2 where she connects progressive nonprofits with Care2 members so that together they can build a better world. She is a noted speaker and blogger on the fast-evolving role the Internet is playing on marketing and communications. 

This spring, the Urban Institute and the Racial Diversity Collaborative released a study called Measuring Racial-Ethnic Diversity in the Baltimore-Washington Region's Nonprofit Sector. The study found, like others, that “nonprofit sector leadership lags population diversity.” Specifically, while people of color comprise 49% of the population in the region, they make up only 22% of nonprofit leaders. In addition, the study found that Executive Directors of Color mostly lead local or regional, not national organizations. “Nearly all (92 percent) national organizations are led by white executive directors.”*

We Are The Movement We Are Waiting For

Apollo Gonzales is the Netroots Campaign Manager for the Natural  Resources Defense Council. Apollo provides campaign strategy to over a dozen programs, on campaigns ranging from Mountaintop Removal Mining to Toxics  Reform.
He is tasked with the mission of  moving online advocates from  one click activism to super activism, and bringing traditionally siloed  institutional experts’ voices to the blogosphere.

Of the 300 plus people currently employed by my organization, well over half are Facebook users and there are 456 people who list my organization as an employer. That means that there are about 100 people who continue to associate themselves with the work they once did here. With the average Facebook user having 130 friends (I topped 500 sometime last year), the 1st degree network of my colleagues is about 20,000 people.

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Presenting & Title Sponsors

Advomatic Agentic Google GrowthWOrks Renewal SAP


Biro Creative Communicopia EchoDitto Groundwire Interaction Institute for Social Change Sea Change Strategies

Movement Builders

Care2 Engage Network Gott Advertising Mobile Commons Turtlebox Productions


Fission Free Range Studios Hollyhock Network For Good RAD Campaign Salsa Labs New Organizing Institute Brainerd Foundation